ABOUT US
Laleli: International Shopping& Fashion Center
Laleli is one of the most important shopping centers of Turkish textiles industry, which competes with the world with its qualified products and services.
Laleli is located in Eminönü district, which has been the trade center of Istanbul city for centuries. The district began to turn into a trade zone after the intense interest of Arab tourists to the region in 1980s. Afterwards, trade activities with Poland and Hungary were developed in the region. The dynamism of trade in the region gained speed after the regime shift in Russian Federation in 1991. And today, Laleli is among the largest open air shopping centers of the world.
CIS Countries, Russian Federation, Turkic Republics, Former Eastern European Countries, Middle East Countries, Arab and African Countries are doing suitcase trading in the Laleli region, where the leading Turkish textile manufacturers are located. Besides, our companies are actively trading with 55 countries worldwide including European Union countries and the USA.
Laleli district accommodates a wide range of products with 30 thousand companies, most of which are manufacturers. With hundreds of companies including 550 hotels, tourism and travel agencies, freight and cargo services the district has a well-developed service network.
In addition to the commercial dynamism of the district, Laleli is an important center showcasing the beauties of Istanbul, one of the well-known wonders of the world captivating its visitors with its cultural history.
LASIAD, the non-governmental organization of the craftsmen in the region, who are mostly manufacturers, has been serving since its foundation in 1997. LASIAD, which incorporates members from all service and manufacturing sectors, serves as an information center for the visitors of the region. The association helps the businessmen, who want to shop in the region, to meet the right manufacturer with the right guidance.
LASIAD is a nongovernmental organization established to support the companies active in the region to provide world class services and to look into the problems in trading and develop projects regarding the solutions of the problems arising in the process of developing political and economic processes.
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CORPORATE DEFINITIONS
1. MISSION
We are located in foreing trade area of Istanbul, known as the historical peninsula, integrated with the whole world because of the trade activities realized in the region.
We are working to maintain and further the collaboration, cooperation and solidarity among members in various fields within the scope of economic activities in the region by gathering industrialists, businessmen and craftsmen, engaged in product and service supply, production, sales and marketing activities, under a single roof.
Our aim is to develop and provide consistency in Laleli as a center of attraction, where social and touristic activities are realized, along with its international shopping and fashion center image. We are planning to support sector participations in order to create synergy and lasting activities and to create a membership structure consisting appropriate representation rates of sector inventory.
Our main policy is to protect national interests of our country, the benefit of the region and the members in all our activities and to protect our independent identity, values and principles.
Our institutional strategy is to support participation towards the development and improvement of our region and to provide its continuity.
OUR MISSION
We are dedicated to be a uniting element for the economic, social and cultural improvement of Laleli region, with its unique texture; to guide and direct, to pay attention to the problems in the district and find solutions to those problems, guide in resource procurement and management; and to establish and improve the internationally recognized region image by establishing a collective consciousness.
2. VISION
In medium and long-term;
we see our district as a modern shopping area that can satisfy the necessary services for enlarging economy of the region and increasing visitors with various profiles, and where such activities as festivals are organized for the promotion of the district, where infrastructure and superstructure works are finished, where there are social living areas for both touristical and business activities and where people live securely.
In the future, we are willing to see our association as the largest authorized NGO of the region as it is now, having a global brand and as an open area shopping and fashion center, with a special free zone status.
Our ideal is to be a credited power center in both national and international sociopolitic and economic arena, with a strong image and high exercise power.
We are able to determine our road map with our most distinctive feature that is the power of being the foreign trade center, incorporating sectoral groupings and global brands that grow from inside.
OUR VISION
Together with our association, our vision is to transform our region into a nationally and internationally recognized power center, with its special free zone and regional brand.
3. VALUES- PRINCIPLES
Our ethical values, work ethics and standards are grouped under the headings below:
Corporate Understanding, Shareholder Relations
- To safeguard equality among all members
- To be reliable, well-intentioned, honest and objective in all kinds of communications
- To protect the benefits of the members without prejudice, as a whole and in a justice way within the interests of the district.
- To protect and defend the national interests in all kinds of platforms
- Transparency
- Self-confidence
Governance
- Sustainability and continuity
- To protect Turkish state as an indivisible whole with its territory and people
- To protect national sovereignity and rebublic
- To maintain Ataturk’s principles
- Follow democratic principles
- Making no discrimination among people on the basis of region, nationality, religion, religious sect, culture and language in Turkish Repuclic
- Not engaging in political activities
- Not accepting any kind of financial aid from any political party, trade union or employer’s union and from any professional unions; and not supporting them financially
- Auditability and accountability towards all kinds of financial act
Code of Conduct
- To keep ethical understanding in every field
- Encourage teamwork
- To strengten synergy among members and encourage participation
- To respect human and environment; and to be responsive and equalitarian
- To keep social responsibility consciousness alive
Service Delivery Quality
- Reliability
- Being open for improvement
- To follow the regional and global social, economic, technologic developments and innovations in products and services closely and share them with the members.
4. POLICIES
Main Policy
Our main policy is to protect national interests of our country, the benefit of the region and the members in all our activities and to protect our independent identity, values and principles.
Business Processes-oriented Main Policty
I. Corporate Governance
- To provide and encourage continuity and persistenc
- To protect volunteering and sense of responsibility
- Leadership
- Encourage and pioneer entrepreneurship
- To protect and enhance corporte identity and culture
- To adopt strategic management understanding
- To provide integrating and constructive guidance
II. Advertising and Marketing Communication
- To reflect a right image and perception of the region for both domestic and international public
- Increase and measure recognition
- To implement the budget-planned Media and Communication Plans properly
- To plan advertising activities by taking the target markets and client profile into consideration
- To realize such activities as fairs, introduction, advertisement and organizations in accordance with strategic objectives
- To follow fashion and other sectoral activities closely, to attend and share with the members
III. Regional Development Project Development and Management
- To guide and encourage the instituonalization of the companies of the members
- To guide activities to support distinctive products
- To guide and encourage branding activities of the memebers
- To support opening stores abroad
- To participate common solutions for foreign trade actively
- To pioneer providing financial supports for the district
- To follow macroscale and microscale market dynamics closely and share this informatio
- To provide qualified workforce
- To cooperate with local authorities, official institutions and domestic and international NGOs
- To develop account management programs
- To direct marketing and sales strategies
- To develop projects to provide social benefits especially for the immediate surrounding
- To protect social welfare of the district
- To care for cleaning and environmental planning
- To support activities to maintain the order and safety
V. Accounting-Finance Management
- To take transparency, accountability principles into account
- To use budget planning and management effectively
VI. Quality Policy
- To provide abstract and concrete inputs on world class and above it
- To provide all kinds of services and outputs in a quality which will pelase the members
- To keep total quality and systematic study in all circumstances
- To spread quality management approach to the base
- To be responsive to the consumer rights
- To increase the qualifications of the existing staff and support their development
- To prevent unfair competition
- To bring qualified labor force to the district
5. MAIN STRATEGIC OBJECTIVES and MAIN STRATEGIES
» Main Corporate Objective
Our main objective is to develop Laleli and provide consistency in the district
as a center of attraction,
where social and touristic activities are realized,
along with its international shopping and fashion center image.
Corporate Strategy:
Our corporate strategy is to support participation towards the development and improvement of our region and to provide its continuity.
» Main Objective of Corporate Management
To provide an NGO structuring with a participating organization understanding formed with the collocation of strong and qualified profiles and to provide its continuity
Main Strategy of Corporate Management:
To gain ideal percentage and number of qualified members reflecting the sectoral profile of the region
» Main Objective of Advertisement and Marketing Communication
Creating “Regional Brand” development supporting the competitive power of the sectors within along with supporting the improvement of the regional brands by realizing advertisement activities supporting the development and right perception of district image.
Main Strategy of Advertisement and Marketing Communication:
To establish an Introduction Committee and to prepare and put into use communication plans with the support of competent persons and corporations in accordance with the objectives
» Main Objective of Regional Development Project Development and Management
To pioneer economic development and social and physical improvement of the district, to encourage the cooperation and partnership of the members and the other companies in the region and to provide the gaining of a complete discipline and high competition power with a synergy and in an organized manner.
» Main Strategy of Regional Development Project Development and Management:
To set the agenda and to strengthen relations and cooperations among internal and external shareholders by effective communication.
5. MAIN STRATEGIC OBJECTIVES and MAIN STRATEGIES- cont.
» Main Objective of Social Responsibility Project Development and Management
To develop projects to support social development, to give support in cases of emergency like natural disasters and to guide the social transformation to have a healthy structure, parallel with the region’s economic development.
Main Strategy of Social Responsiblity Project Development and Management:
To set up social committee, to follow the improvements in the social life of the region closely, to determine needs and areas that need to be improved and to guide studies directed towards training qualified workforce and bring those people in the region.
» Main Objective of Accounting- Finance Management
To ensure the implementation of all activities in accordance with the budget along with the diversification of financial resources and their effective utilization.
Main Strategy of Accounting- Finance Management:
To use budget planning and management effectively.
6. STRATEGIC OBJECTIVES
» Corporate Management
To shape organizational structuring activities, devoted to resolve regional problems and support improvement, by bringing project development and management competence
Strategies
To revise association’s rules and regulations
To appoint commissions/ committees considering the subjects to be worked
To improve head office organization
To gain competence in and apply project management methodology
To encourage participation and organize sharing and information activities to gain new members
Strategies
To diversify services
To share data on web page interactively
To establish an information desk
To determine the representation rates of sectors and increase the number of members
Strategies
To make sectoral analysis in order to determine the industrial and economic distribution
To update the members’ information considering processable data with a questionnaire
To revise Membership Registration Form to receive processable data
To strengthen communication with NGOs, active in a similar field of activity, in Turkey and in other countries with which we are have trade relations
Strategies
To provide maximum participation to such activities as the activities of Russian Culture Education and Cooperation Association
To develop models to implement by looking into other NGOs’ activities
» Advertisement and Marketing Communication
To develop and diversify regional advertisement activities by determining right distribution channels
Strategies
To organize such activities as advertising, fair, organization, exhibition and festivals
To make the announcement of the activities organized with the support of the association inside the region
To open representative agencies abroad
To set a Russian Federation and CIS Market Committee
To determine the identity and characteristic of the brand to create and manage a regional brand
Strategies
To make image constructing activities
To make a media communication plan for brand advertising and image
To have “Public Opinion Polls” done for foreign and domestic customers
Strategies
To have questionnaires done by market research companies about the recognition of the region and the brands in the region
To guide the gaining of order-based working model within the international fashion calendars along with existing hot sale working model
Strategies
To follow market researches and market analysis information systematically and guide the members to existing and new markets
To organize fairs and activities in compliance with world fashion calendar
To bring in qualified workforce
Strategies
To coordinate trainings and organizations to support the corporate development of the members along with their the professional and personal development
To embark on enterprises to fasten transition to recorded export
Strategies
To produce solutions together with logistics service providers
To organize information and awareness rising meetings
To set Russian Country Desk
Strategies
To inform about the existing laws and regulations with the support of ITKIB Moscow office
To work for supporting university students
To make organizations to bring finance resources to the region, arrange packages and manage them
Strategies
To search for aid, incentives, funds and grant using conditions
To develop private programs with banks and other financial institutions for members
To cooperate with local authorities for infrastructure and superstructure amendments
Strategies
To arrange visits
To arrange “Coordination Committee”
To make cooperations and joint project with government agencies and private institutions
Strategies
To organize “Project Development and Workshop” groups
To attend national and international federations and/or be part of new formations
» Social Responsibility Project Development and Management
To set up “Customer Information Desks” for customer satisfaction
Strategies
To inform especially foreign customers, shopping from the district, via such mediums as web pages and brochures etc.
To strengthen sector- educational institution cooperation
Strategies
To organize information meetings at universities about the current situation of the sector
To support the employment and scholarships of Fashion& Design, Fine Arts students and students of Istanbul Fashion Academy
To coordinate employment of disabled people
Strategies
To provide the coordination of Social Committee
To provide planned and emergent social aid and support
Strategies
To make projects with the suggestions of Social Committee by making prioritization
To take part in “Common Historical Responsibility Projects” because of being based in historical peninsula
» Accounting-Finance Management
To activate Budget Planning and Management System
Strategies
To make budget planning with Public Accounting service and with the cooperation of Board of Audits
To predict project costs beforehand
To diversify income resources
Strategies
To search for financial supports for joint investments and projects and develop programs
Objectives and strategies towards realizing these objectives are figured schematically under objectives
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Laleli Street International Center No: 25 - 27, 7th Floor No.38 Laleli / Istanbul
Tel: +90 212 516 90 52 - 53 Fax: +90 212 458 12 50
